Olipop
2026
MOTION · CONCEPT
Olipop competes in a category that has to win on craving before it wins on ingredients, and most functional drink work does the reverse.
The Gap:
Health kills craving
Leading with what a drink does not contain earns a nod of approval. Nobody has ever been thirsty because of a nod.
Shoot it as a soft drink. Condensation, the pour, the carbonation, then close on the can. The functional benefit lands last, once the want is already there.
Type of video:
Olipop - Desire Proof
Rejected
An ingredient breakdown with animated callouts. It argues with someone who has not yet decided to care.
The Build
Cut to the track so the pour, the fizz and the label reveal land on hits. Colour pushed warm on the fruit and cool on the can, so the product separates from the background without a rim light doing it for me.
Self-initiated. Not commissioned by [brand].