Linear
2026
MOTION · CONCEPT
Linear sets an unusually high design bar, which makes it the hardest kind of brand to make motion for. Anything loose reads as off brand immediately.
The Gap:
The craft bar
Most product motion adds movement the interface never had. On a product this precise, invented motion looks like a different company made it.
Take the motion language from the product itself. Same easing, same timing, same restraint, so the film extends the app instead of advertising it.
Type of video:
Linear - Explainer Proof
Rejected
A high energy edit with camera angles and hard cuts. It would have performed as a reel and failed as brand work.
The Build
Rebuilt the interface as vector layers so every element could carry its own curve. Nothing moves faster than the product itself would move.
Self-initiated. Not commissioned by [brand].